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Our second Annual Pink The Rink games to benefit breast cancer awareness were held on February 4, 2011 and were again a huge success on many levels. It looks like we have started a great tradition! Due to the generosity of our sponsors, we were able to complete our jersey purchase this year and surprise the JV team with pink jerseys to wear during their game. The publicity and advertising leading up to the game were wonderful and thanks go out to the extra help from Rick Hager and Steve Hausmann (Entercom Radio), as well as Dylan Bronson’s sports marketing class where wonderful posters and radio spots were created. We added a Tshirt Design contest this year and had many creative entries. The winning design was showcased on our commemorative Tshirt. The runner up design was printed on a handy drawstring bag.

There were over 1200 tickets sold to the games -an increase of 300 over last year! The evening went off without a hitch and all events ran smoothly. There was great student involvement at the middle and high schools during the week of the games and at the games themselves. Pink Tshirts were everywhere. The University of Rochester pep band joined us this year and added to the excitement. All 200 of the foam pucks for the chuck-a-puck contest were sold-the grand prize being an authentic Pink the Rink hockey jersey. We had DJ music, live anthem singers, great announcing and also great support from the Fairport hockey teams and community. Many Pittsford Hockey alumni attended as well as hockey fans unrelated to Pittsford.

The final numbers are complete we have raised $5500 to donate to the Breast Cancer Coalition of Rochester from admission proceeds, spirit wear sales, chuck a puck sales and game day donations. This far exceeds the $3500 that we estimated and we are so proud and excited to be able to make this donation.

In addition our Power Play on Cancer continues-to date pledges and donations to the American Cancer Society on behalf of Pittsford Hockey total about $6300! Both teams are strong on the power play goals with a combined goal count of 37 so far. We are very proud of our players and coaches for their efforts on and off the ice to make this fundraising season such a success.

On behalf of Pittsford Hockey I want to thank all of you for supporting these games by sponsoring jerseys, donating your time, forwarding information to hockey fans, showing up to cheer and just plain getting in the spirit!

As you know, this is an annual event. Our pink jerseys and socks are stored to use every year. The 15 sponsor patches from this year and the 13 from last year will remain on the jerseys forever. We hope that each year we can add some more, so if anyone is interested in sponsoring a jersey feel free to contact me at .

Again, thank you for making this a truly successful and fulfilling fundraising adventure.

Celeste Frohm
Friends of Pittsford Hockey, Inc.
Pink The Rink chairperson